Mobile SNS Attributes on User Satisfaction Effects on Mediation of Information Share and Relationship Formation  

Oleh:

Kwak, Junsik ; Sim, Sun-Hee ; Moon, Jae-Young

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-7.
Topik: SNS(Social Network Service); Information Sharing; Relationship Formation; User Satisfaction
Fulltext: KSQM09.JaeYoung, MOON_Fullpaper.pdf (68.67KB)

Isi artikel

Mobile social networking services (SNS) as a medium of relationship formation and information sharing have a variety of attributes, including accessibility, usefulness, timeliness, and connectivity. The purpose of this research is to analyze the effects of mobile SNS attributes on user satisfaction by fostering an understanding of these attributes in accordance with an increase in the use of mobile SNS due to the rising popularity of smartphones.

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