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Sales Financial Problems in the Retail Company in Indonesia Market (article of International Journal of Contemporary Applied Researches Vol. 6, No. 12, December 2019)
Bibliografi
Author:
Aba, Fransiskus Xaverius Lara
;
Muliawan, Andrew
;
Sitanggang, Marsiana Luciana
Topik:
Retail
;
Pest Control
;
Consumer
;
Sale
;
JABFUNG-FEB-MLS-2021-03
Bahasa:
(EN )
Penerbit:
International Journal of Contemporary Applied Researches (IJCAR)
Tahun Terbit:
2019
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
3 - Sales Financial Problems in the Retail Company in Indonesia Market.pdf
(331.96KB;
1 download
)
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Abstract
This research is expected to produce an insight for the actors of the pest-control market that cause a decline in categories and increase in other categories. With the current economic conditions, where the problems that can be seen are what causes the decline in the PestControl category, and the decline in the Pest Control category is it caused by increases in other categories? The research method in this paper is empirical methods and case studies. The closing of outlets and the decline in profits of retail companies has recently become a hot topic in Indonesia. One of the biggest losses was the Hypermart group even though Hypermart itself is the largest private retail company in Indonesia with 117 stores throughout Indonesia. With this decline, it is tantamount to reflecting the decline in the retail industry throughout Indonesia.This decrease was caused by a decline in sales of several categories in the retail world such as pest control, household, electronic, etc.. However, if one of the deepest decreases is seen in the pest-control category, nationally it can be said to decline by 18% (Nielsen Research Study 2017). This decline became a question material, especially when companies selling pest-control products made massive price cuts. The expected corporate strategy succeeded in failing because of this phenomenon.Analysis was carried out by various groups and said there was a decline in people's purchasing power and the existence of a new platform, namely the online platform. However, this analysis has not been proven to be as true as percent because there are still many arguments related to this phenomenon.
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