Research of Component Necessary for Brand Construction in Design Use of Product  

Oleh:

Morita, Shohei ; Kaneko, Takeshi ; Yokoyama, Shin-Ichiro

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-11.
Topik: Design Management; Brand; Manufacturing Product
Fulltext: JP17_Shohei_Morita_Fullpaper.pdf (512.6KB)

Isi artikel

Recently, the depression of business continues in Japan. In this, the product of manufacturing being not able to offer the customer new value is a cause. As a result, it tends to fall into the price competition. The design management has begun to steal the limelight under such a situation. The design by the product level is plainly visible. And, it is thought an important means to visually express the element necessary for the establishment of brands of the concept, the technology, the quality, and service, etc. Then, the purpose of this research clarifies the component necessary for the brand construction in the design use of the product.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali