Proposal of Strategic Product Development That Considers Senior  

Oleh:

Miura, Satoshi ; Yokoyama, Shin-Ichiro ; Kaneko, Takeshi

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-10.
Topik: Aged society; Consumer participation type product development; Senior citizen; Product development; Entropy; Needs
Fulltext: JP16_Satoshi Miura_fullpaper.pdf (311.71KB)

Isi artikel

As for present market circumstances, 65-year-old or more population increases. The senior becomes a leader in the market. By that the major break is requested from the marketing strategy of the enterprise. Therefore, it is thought that the senior is not seen as an extension of the young generation like the past, and it is necessary to pay attention to the senior further. However, there are a lot of front end that receives the senior directly as for a lot of existing measures. It is necessary to consider senior's voice from the product planning and the design. Then, it paid attention to the consumer participation type product development in the present study. The purpose is "Proposal of a strategic product development that considered the senior".

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