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Consumer behavior : buying, having, and being
Bibliografi
Author:
Solomon, Michael R.
Topik:
Consumer Behavior
;
Lifestyle
;
Psychographics
;
Consumer Culture
;
Exposure
;
Behavioral Learning Theories
Bahasa:
(EN )
ISBN:
978-0-13-5225691
Edisi:
13th ed.
Penerbit:
Pearson Education
Tempat Terbit:
Hoboken
Tahun Terbit:
2020
Jenis:
Books - E-Book
Fulltext:
Cover.pdf
(989.09KB;
11 download
)
Copyright Page.pdf
(150.31KB;
4 download
)
Brief Contents.pdf
(261.13KB;
6 download
)
Contents.pdf
(436.29KB;
7 download
)
Preface.pdf
(718.76KB;
2 download
)
Acknowledgments.pdf
(246.88KB;
2 download
)
About the Author.pdf
(346.96KB;
1 download
)
Chapter 1-Buying, Having, and Being_An Introduction to Consumer Behavior.pdf
(4.36MB;
8 download
)
Chapter 2-Consumer Well-Being.pdf
(4.46MB;
7 download
)
Chapter 3-Perception.pdf
(8.35MB;
6 download
)
Chapter 4-Learning and Memory.pdf
(5.3MB;
5 download
)
Chapter 5-Motivation and Affect.pdf
(2.99MB;
5 download
)
Chapter 6-The Self_Mind, Gender, and Body.pdf
(8.17MB;
4 download
)
Chapter 7-Personality, Lifestyles, and Values.pdf
(6.69MB;
7 download
)
Chapter 8-Attitudes and Persuasive Communications.pdf
(6.4MB;
5 download
)
Chapter 9-Decision Making.pdf
(3.81MB;
6 download
)
Chapter 10-Buying, Using, and Disposing.pdf
(4.92MB;
8 download
)
Chapter 11-Group Influences and Social Media.pdf
(5.37MB;
8 download
)
Chapter 12-Income and Social Class.pdf
(4.14MB;
3 download
)
Chapter 13-Subcultures.pdf
(6.41MB;
3 download
)
Chapter 14-Culture.pdf
(5.78MB;
3 download
)
Appendix I-Careers in Consumer Research.pdf
(362.77KB;
2 download
)
Appendix II-Research Methods.pdf
(400.4KB;
1 download
)
Appendix III-Sources of Secondary Data.pdf
(349.26KB;
1 download
)
Glossary.pdf
(483.53KB;
2 download
)
Indexes.pdf
(938.75KB;
3 download
)
Related courses
ABB 301 - PERILAKU KONSUMEN (Bacaan Wajib)
CMM 303 - PERILAKU KONSUMEN (Bacaan Wajib)
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