Associative Strength Level and Retrieval Inhibition in Semantic Memory  

Oleh:

Brown, Alan S. ; Cattoi, Robert J. ; Bradley, Carrie K.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The American Journal of Psychology vol. 98 no. 3 (1985), page 421.
Topik: Memory; Retrieval Inhibition; Associative Strength Level
Fulltext: 1422627.pdf (1.21MB)

Isi artikel

In a series of investigations, E. F. Loftus (1973; G. R. Loftus & E. F. Loftus, 1974; E. F. Loftus, Senders, & Turkletaub, 1974) discovered that the latency of item retrieval from a semantic category was reduced if it immediately followed an earlier retrieval from the same category, a phenomenon attributed to spreading activation. Subsequently, Brown (1981) discovered an increase in latency across extended retrievals from a single semantic category. The present investigation followed up this finding by comparing exemplars that varied in strength of association to the category name. The probability of obtaining inhibition (longer latencies and increased errors) was inversely related to the associative strength of the exemplars. The results suggest that low-strength category associates build up inhibition more rapidly because they accrue situational strength relatively more rapidly than high-strength associates

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