Beyond Fact or Artifact : An Assessment of Fishbein and Middlestadt's Perspectives on Attitude Change Processes  

Oleh:

Curtis P., Haugtvedtm ; The Consumer Psychology Seminar

Jenis: Article from Bulletin/Magazine
Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 1 (1997), page 99-106.
Topik: perspectives; artifact; fishbein; middlestadt; attitude

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In this brief article, we respond to some specific issues raised in fishbein and middlestadt's (F & M's, 1995) article. We suggest that F & M's perpective is inconsistent with current research findings, and we focus on examining how various moderator variables may influence the processes of attitude formation and change. Next, we discuss the links between theory and measurement and issue that we feel need to be prioritized in this area in the light of F & M's comments.

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