Detail A Reference Price Model of Brand Choice for Frequently Purchased Products   Oleh:  Winer, Russell S. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 2 (1986), page 250-256. Topik: brand; price model; brand choice; purchased products Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a probability - of - purchase component and a reference - price -f ormation component. Empirical testing of the model using coffee UPC scanner panel data demonstrates that for two of the three brands, the model predicts probability of purchase better than do standard demand models that utilize only current observed brand prices. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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