Culture and Consumption : A Theoretical Account of The Structure and Movement of The Cultural Meaning of Consumer Goods  

Oleh:

McCracken, Grant

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Consumer Research vol. 13 no. 1 (1986), page 71-84.
Topik: consumer; culture; consumption; structure; movement; cultural meaning; consumer goods

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement : advertising, the fashion system, and four consumption rituals. This article analyzes the movement of cultural meaning theoretically, showing both where cultural meaning is resident in the contemporary North American consumer system and the means by which this meaning is transferred from one location in this system to another.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali