Detail Pemasaran pariwisata: perubahan orientasi dari pemasaran tradisional menuju experiential marketing dan sustainability marketing (dimuat pada Prosiding Seminar Nasional Pariwisata Hijau dan Pengembangan Ekonomi (Green Tourism and Economic Development) Mataram, 16-17 November 2013) Bibliografi Author: Setiyaningrum, Ari Topik: Tourism Marketing; Traditional Marketing; Experiential Marketing; Sustainability Marketing; JABFUNG-FEB-ARI-2020-15 Bahasa: (ID )     Penerbit: Mataram University Press     Tempat Terbit: Mataram, NTB    Tahun Terbit: 2013     Jenis: Papers/Makalah - pada seminar nasional Fulltext: Pemasaran Pariwisata Perubahan Orientasi dari Pemasaran Tradisional-Ari Setiyaningrum - upload.pdf (8.2MB; 5 download) an_Pariwisata-Perubahan_Orientasi_dari_Pemasaran_Tradisional.pdf (201.32KB; 1 download) Abstract The changes occurring in tourist market, the changes of tourist consumer characteristics, and the changes occurring in tourist consumer behavior require the tourism marketers to adopt the appropriate marketing perspectives in marketing their products. The traditional perspective considered is not relevant to the situations and trends occurring in tourism market now. Therefore the tourism marketers should adopt the other marketing perspectives such as experiential marketing or sustainability marketing in order to attract the tourist consumers. The objective of this article is to describe the tourism marketing orientation shift from the traditional marketing to experiential marketing and sustainability marketing. The traditional marketing perspective more focused on the product, production, and selling and this perspective hold the idea that the consumers make a purchase decision based on rationality aspect that emphasize the products' features or utilities. The experiential marketing perspective more focused on the consumers and this perspective hold the idea that the consumers make a purchase decision based on emotional aspect that emphasize the experiences and lifestyles during they consume the products. The sustainability marketing perspective more focused on alternatives marketing and this perspective based on idea that the companies should integrate the economic, societal, and environment objectives in conducting their business. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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