Analisis Strategy Saluran Distribusi dan Kebijakan Penjualan Suka Cadang Sepeda Motor Merk FKKW Pada PT.ABX  

Oleh:

Hiong, Lauw Sun

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Keuangan dan Bisnis vol. 9 no. 1 (Mar. 2011), page 32-45.
Topik: Distribution Channel Strategy; Marketing Strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ148 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The Increasing of demand of market on motorcycle is due to several factors such as, easiness to getting credit on motorcycle and the rising of fuel price trigger pedestrians to choose motorcycle as one of low cost transportation medias and which can be fuel economical. Directly in the line with the increasing market demand on motorcycles, it can offer a very large market opportunity to those who are in the business relating to motorcycles derivative products like motorcycle spare part suppliers. PT.ABX, Pontianak as one of motorcycle spare parts distributors sees the tremendous market opportunity to get therefore the company is trying to enlarge its are of marketing. The product, which is marketed by the company, at the moment the company is focusing on market segment to Honda, Yamaha, and Suzuki branded motorcycle spare parts. To achieve the goals the company needs the role of marketing strategy, distribution channel strategy, marketing policy includes product, price, distribution, promotion and selling policy, which cover every effort to reach the harmony between the company with difficult-to-predict-environment, in order to seek for solution on faced problems in achieving the main goals of the company.

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