Analisis Efektivitas Iklan Media Cetak Axis Versi "Triple Bonus Dahsyat" Ditinjau Dari Direct Rating Method (DRM)  

Oleh:

Novianti ; Tyra, Maria Josephine

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Keuangan dan Bisnis vol. 9 no. 1 (Mar. 2011), page 15-31.
Topik: Attention; Read Thoroughness; Cognitive; Affection; and Behavior

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ148 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Advertising is a mass communication that can lead to communication effects. Many companies spend a high cost for the creation of an advertising. One of them is the AXIS Company, The GSM operator. The Effective advertising that cant take an impact. the effectiveness of print media advertising messages can be measured with the Direct Rating Method (DRM) or Direct Rating Method of Determination. The aim is to measure the level of attention, read thoroughness, cognitive, affection, and behavior. The higher value for each variable obtained, it means the advertising is more effective. based on the Direct Rating Method with accumulation score of 59.198 can be said that the results of this study indicate that the print media of AXIS advertising version of "Triple Bonus Strikes" is into the category of average advertising. This means that the advertising is quite effective.

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