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ArtikelMaking It Click; Shopping and the Internet  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 402 no. 8773 (Feb. 2012), page 61-62.
Topik: Electronic Commerce; Market Strategy; Retailing Industry
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.70
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelWith its thriving internet business, Macy's is ahead of many other retailers. Walmart, the world's biggest, waited for a long time and dithered over its online strategy until it finally decided to "make winning e-commerce a key priority", as Mike Duke, its chief executive, puts it. Whatever priorities retailers set, their physical stores are likely to shrink as the share of sales made online keeps rising. Retailers in America have a surfeit of space. Between 1999 and 2009 the amount of shopping space per person boomed from 18 square feet to 23 square feet. The productivity of that commercial acreage slumped after the financial crisis and shows no sign of recovering. The retailers who will survive the drift online are the ones "listening to the dynamic demands of customers," says Walmart's Joel Anderson.
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