Why McDonald's Wins in Any Economy  

Oleh:

Kowitt, Beth

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 164 no. 4 (Sep. 2011), page 46-53.
Topik: McDonald's; Fast Food Franchise; Fast Food Industry; Business Strategy; Business Management

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Jim Skinner, CEO of McDonald's, is inspecting the kitchen of one of his restaurants in Oak Brook, Ill., with the rigor many of his peers might reserve for financial reports. He examines the food-preparation area as he explains, in great detail, the "review of the hash browns" that McDonald's initiated a few years ago -- and admonishes me to not touch anything. "Unless you feel like you want to have a job," he adds. McDonald's, after all, is one of the few places hiring these days.

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