Social Strategis That Work  

Oleh:

Piskorski, Mikotaj Jan

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 89 no. 11 (Nov. 2011), page 116-122.
Topik: Social Media; Business Strategy; Communication; Company; Social Platforms

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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More than a billion people use social platforms such as Facebook, eHarmony, Renren, and LinkedIn. What’s the attraction? They satisfy two basic human needs: to meet new people and to strengthen existing relationships. Fee-based dating websites, which collectively grossed $1?billion in 2010 by connecting strangers, now account for an estimated one in six new marriages. Facebook, which fortifies friendships, boasts a staggering 750 million users and a valuation in excess of $100 billion.

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