The CEO of Heinz on Powering Growth in Emerging Markets  

Oleh:

Johnson, Bill

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 89 no. 10 (Oct. 2011), page 47-50.
Topik: Company; Leadership; Business Strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This year more than 20% of Heinz’s revenues will come from emerging markets such as China, India, Indonesia, Russia, and Brazil, versus less than 5% a few years ago. Longtime CEO Bill Johnson describes his strategy for growing sales in developing economies. When I assumed the leadership of Heinz’s Asia/Pacific business, in 1993, the company’s revenues from that part of the world were hardly a blip—and I’d never visited most of the countries in the region. I made my first trip there soon after I took the job, and it really opened my eyes.

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