When Every Customer is a New Customer  

Oleh:

Cool, Karel ; Paranikas, Petros

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 5 (May 2011), page 29-31.
Topik: Market Share; Turnover (Business); Customer Relations -- Management; Business Models; Video Game Industry; Competition; Smoking Cessation Products Industry; Customer Winback; Expansion (Business); Strategic Planning; Nintendo Video Games; Sony Video Games
Fulltext: When Every Customer is a New Customer.pdf (853.81KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.43 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The article discusses market sectors with high customer turnover, and their distinctive opportunities for increasing market share. Examples such as smoking cessation aids are cited, and the competition between Nintendo and Sony video games is also analyzed. Factors which characterize industries with high customer turnover are described. These include services that a customer will not use frequently, such as funeral arrangements, durable goods such as refrigerators, and products geared toward a narrow age range, such as diapers.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali