How a Star CEO Keeps Her Bank Growing  

Oleh:

Tully, Shawn

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 164 no. 6 (Oct. 2011), page 87-89.
Topik: Women Chief Executive Officers; Banking Industry; Credit Cards; Middle Class; Operating Costs; Management; Developing Countries
Fulltext: How a Star CEO Keeps Her Bank Growing.pdf (32.15KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In February of 2008, CHANDA KOCHHAR, then chief financial officer of India's ICICI Bank Ltd., shocked her lieutenants by demanding a radical reversal in strategy. In effect, she wanted to give the fast-growing bank a temporary makeover, toning down its exuberance and muscular image, recasting it as a cautious plodder. Executives, who were demanding their regular budget increases of 30% (in line with ICICI's growth rate), grumbled. But Kochhar reckoned that the swelling defaults on credit cards and consumer loans would become far worse, and that it was time to retrench. "If we increase expenses 30%, we won't have a bank to run," warned Kochhar in a calm but firm tone. "There's no purpose continuing with this meeting. Come back when you freeze your budgets at exactly the same numbers as last year, to the rupee."

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