Airline King  

Oleh:

Colvin, Geoff

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 30-35.
Topik: Strategic Planning; Airlines; Strategic Management; Chief Executive Officers; Business Growth
Fulltext: Airline King.pdf (41.84KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In an interview, Continental CEO Jeff Smisek talked about running a company that spends $25,000 a minute on fuel, how to build a new corporate culture, being relentlessly honest with employees and customers, and much else. He said that they're a business-oriented airline. They love all their customers -- they just love some more than others, and those are the business travelers. Business travel is coming back, and that's a show of strength in the economy. What they learned during recession is the importance of capacity discipline. Theirs has been an industry where it's very easy to add seats, through increased frequencies, flying the aircraft longer, or taking delivery of additional aircraft. He thinks consolidation is a good long-term trend for this business. Their business plan is the Go Forward Plan (a short statement of company objectives on marketing, finance, operations, and employees) they were using at Continental for 16 years.

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