Social Pioneer Ning Changes Focus  

Oleh:

Lev-Ram, Michal

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 20.
Topik: Strategic Planning; Customers; Social Networks
Fulltext: Social Pioneer Ning Changes Focus.pdf (19.1KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

At a time when the hottest tech giants (Apple) and startups (Zynga) are focused on serving consumers, social-media company Ning is going in the opposite direction: It's largely abandoning individuals in favor of corporate customers such as publishing houses and nonprofit organizations. Even more surprising: The company is charging money for a service it once gave away free, sort of the tech equivalent of putting the toothpaste back in the tube. Ning CEO Jason Rosenthal says the strategic change, instituted about nine months ago, is paying off. Ning had managed to attract some corporate customers in the past. But the company, which launched in 2004, was known mainly for its consumer product, which enabled virtually any group to start its own social network.

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