David vs. Goliath  

Oleh:

Pofeldt, Elaine

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 163 no. 6 (May 2011), page 18.
Topik: Small Business; Entertainment Industry; Reservation Systems; Cereals; Market Strategy
Fulltext: David vs. Goliath.pdf (19.22KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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To snag supermarket shelf space from PepsiCo's Quaker, scrappy cereal maker Malt-O-Meal rolled out Better Oats in 2010. The line of 28 varieties of natural and organic oatmeal features flavors like Chai Spiced and Maple Streusel. According to Chris Neugent, CEO of family-owned Malt-O-Meal, Better Oats uses real ingredients like berries and morsels of dark chocolate, and offers convenient pouches that consumers can use to measure water. Meanwhile, when Ticketmaster and concert promoter Live Nation merged last year, Brown Paper Tickets CEO Steve Butcher saw opportunity. He reckoned that some venues might not want to sell tickets through Ticketmaster because its parent owned some of their competitors.

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