Analisis Persepsi Konsumen sebagai Dasar Penerapan Biaya  

Oleh:

Soenarno, Yanuar Nanok

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Ekonomi dan Bisnis; Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya vol. 1 no. 2 (Jun. 2011), page 184-199.
Topik: Consumer; ABC Method; Sales; QFD Method; and Consumer Perception
Fulltext: Yanuar Nanok Soenarno-Bernard - text.pdf (4.2MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

QFD were known as a method to understand consumer's want and explain it in technical how's. ABC is a method to calculate of products, which are based in activities to get optimal cost of sales. This paper presents ABC for health care by applying QFD methodologies. The consumer perception about the expected cost, what they want to present, and what they want to know occur in ABC model at Atma Jaya Hospital. This research aims to help Atma Jaya Hospital in building ABC model that fits their consumer perception.

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