Detail Analysis of International Expansion Strategy: A Case Study of Go-Jek Bibliografi Author: Sirait, George Martin (Advisor); Wiharja, Fauzielly Hudya Topik: Expansion Motives; Competitive Advantage; Strategic Alliance; Localization Strategy Bahasa: (ID )    Edisi: 2019     Penerbit: Program Studi Administrasi Bisnis - Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2019     Jenis: Theses - Undergraduate Thesis Fulltext: Fauzielly Hudya Wiharja_Undergraduated Theses_2019.pdf (2.99MB; 62 download) Abstract The aim of this research is to gain a deeper understanding in the internationalization drivers of Go-Jek Indonesia with deciphering the motives behind its expansion, the competitive advantages it possesses, the entry strategy and the strategy orientation applied. The subject of this research is Go-Jek, a technology company who introduced the ride-hailing industry in Indonesia and now has expanded to Vietnam. This research is a single-case study with qualitative approach. Interview was conducted as the main data collecting method and supported by press reports as secondary data. Interview results were coded and categorized before being compared with secondary data for triangulation process. The findings of this research found that there are motives that initiated by the company and by the external environment. Go-Jek has internal competitive advantages in convenience managing several activities throughout the value chain framework and has external competitive advantages in 4 out of 5 forces governing in an industry. Go-Jek built a strategic alliance with a local partner as the local partner has better knowledge about the market and as compliance with the Vietnamese government. The main expansion strategy is localization as the company wants to attach to its local market. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved