A New, Improved Hit Machine; Discovering Musical Talent  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 401 no. 8756 (Oct. 2011), page 76.
Topik: Musicians & Conductors; Recording Industry; Industrywide Conditions; Music Industry; International; Venture Capital

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.68 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A decade of piracy and plummeting sales has radically changed the way artists are discovered, signed and promoted, as it has changed so much else in the music business. The A&R men who find and sign talent (the letters stand for "artists" and "repertoire", from the days when their job was to pair performers with tunes written by others) are fewer these days. Those who remain are playing a role that their predecessors would hardly recognise. David Joseph, who runs the British arm of Universal Music, says A&R men used to be alchemists, discovering base talent and turning it into gold. They made dreams come true, he says. These days they are venture capitalists. Particularly at big labels such as Universal, A&R executives increasingly expect acts to have built a self-sustaining, if modest, business before they offer them a recording contract. Large numbers of Facebook friends and Twitter followers help show that a band has traction. But record labels have become wary of social-media indicators. Those longed-for record contracts, when they finally appear, are seldom lavish.

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