Sustainable Competitive Advantage for Educational Institutions : A Suggested Model  

Oleh:

Mazzarol, Tim ; Soutar, Geoffrey Norman

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The International Journal of Educational Management vol. 13 no. 6 (1999), page 287-300.
Topik: advantages; competitive advantage; decision making; education

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II35.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This paper outlines a model of the factors that are critical to the establishment and maintenance of sustainable competitive advantage for education services enterprises in international markets. It draws together theories of competitive advantage developed by industrial economics and management theory, with literature relating to services marketing. In examining a theory of sustainable competitive advantage for services exports, the paper discusses the concepts involved and presents a model of the process involved in achieving it. The model seeks to explain the strategic decision making environment in which the education exporter operates, and the outcome ideal to achieving a competitive advantage.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali