Detail Retailing management Bibliografi Author: Levy, Michael ; Weitz, Barton A. ; Grewal, Dhruv Topik: Retail trade--Management; Store layout; Customer relationship management Bahasa: (EN )    ISBN: 978-1-260-08476-4    Edisi: 10th ed.     Penerbit: McGraw-Hill Education     Tempat Terbit: New York    Tahun Terbit: 2019     Jenis: Books - Textbook Fulltext: Retailing Management..pdf (13.47MB; 5 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 658.87 LEV r Non-tandon: 2 (dapat dipinjam: 2) Tandon: 1 Dalam proses usulan: 3    Reserve Lihat Detail Induk Abstract International student Edition : Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on Related courses AAP 415 - MANAJEMEN BISNIS RITEL (Bacaan Anjuran) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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