"Instant Success": Turning Temptations Into Cues for Goal-Directed Behavior  

Oleh:

Adriaanse, Marieke A. ; Kroese, Floor M. ; Evers, Catherine ; Ridder, Denise T. D. de

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 37 no. 10 (Oct. 2011), page 1389-1397.
Topik: Counteractive Control; Temptations; Diet; Implementations Intentions; Goals
Fulltext: Pers Soc Psychol Bull-2011-Kroese-1389-97-Lph.pdf (324.79KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Contrary to lay intuition, counteractive control theory posits that tempting food cues can help individuals to act in accordance with their long-term dieting goal. However, studies have shown that temptations trigger goal-directed behavior only in successful but not in unsuccessful self-regulators. The aim of the present study was to test whether it is possible to create facilitated temptation-goal associations in unsuccessful dieters using implementation intentions (e.g., "If I see or smell chocolate then I will follow my goal to diet") and whether this indeed stimulates more successful self-regulation. It was found that implementation intentions linking a temptation to a dieting goal lead to self-perceived improved resistance to (Study 1) as well as reduced consumption (Study 2) of tempting snacks compared to a control condition. Moreover, Study 2 revealed that the reduced snack consumption was indeed related to facilitated temptation-goal associations in participants who had formed implementation intentions.

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