Another Brick in the Wall; Digital Newspaper  

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[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8754 (Oct. 2011), page 70-71.
Topik: Newspaper Industry; Web Sites; Payment Systems; Electronic Commerce; International

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.68 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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On October 10th the Baltimore Sun will join a fast-growing club. The newspaper will start tracking the number of times people read its stories online; when they reach a limit of 15 a month, they will be asked to pay. Local bloggers may squawk about content wanting to be free. But perhaps not as much as they would have done a few months ago. There is a sense of inevitability about paywalls. Among national newspapers, paywalls are still rare, though the New York Times and the Times of London both have them. Most wall-building is being done by small local outfits. "Local newspapers are more vital to their communities, and they have less competition," explains Ken Doctor, the author of "Newsonomics". The most ambitious architects are in Europe. Jim Moroney, publisher of the Dallas Morning News, says American newspapers used to abide by an "80-20" rule. That is, 80% of their revenues came from advertising and 20% came from subscriptions. Those days are over. Few believe it will ever fully recover. So the race is on to build a subscription business, both in print (cover prices are going up) and online.

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