The Winning Streak; HBO and the Future of Pay-TV  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8747 (Aug. 2011), page 58-60.
Topik: International; Pay Cable TV; Television Networks; Television Programming; Market Strategy; Competition

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.67 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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When Terry Winter was producing episodes of The Sopranos ten years ago, his film crew hared all over New Jersey shooting in and around butchers' shops, family homes and strip clubs. For his new series, Mr Winter has a world of his own. Boardwalk Empire, like The Sopranos, is a gangster drama made by HBO, a subscription-television company--but it is a period piece shot on a purpose-built 300-foot-long set in Brooklyn. There is a row of artfully tatty shops--a palmist, a photo studio, a display of baby incubators. One side of the set is dominated by a huge blue screen on which images of sky and sea are later superimposed. This is not cheap. The pilot episode of Boardwalk Empire cost almost $20m. But it takes more to please TV audiences these days, says Mr Winter. If so, that is in large part HBO's own fault. For more than a decade it has lavished good, smart product on its viewers, and in the process raised the entire industry's creative game. But things are getting tougher. HBO is assailed by competition from old-media peers and new-media upstarts. The pay-TV ecosystem on which it depends is ailing. The way HBO responds to these pressures will shape the television business for years.

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