Detail Stuck in Low Gear; Tata's Nano   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8747 (Aug. 2011), page 56. Topik: International; Automobile Industry; Market Strategy Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.67 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Ratan Tata had a dream of getting poor Indians off the motor bikes to which whole families precariously cling and into shiny new cars they could buy for 1 lakh (100,000) rupees, or about $2,200. As head of Tata Group, he envisioned distributing flat packs of parts to rural mechanics who would become successful entrepreneurs assembling the kits into complete cars in the heartlands where 750m poor Indians live. Manufacturing reality squashed the flat packs and the Nano, as the world's cheapest car came to be called, is now made in a giant factory in Sanand, Gujarat. It could turn out 250,000 Nanos a year, but it is barely ticking over. Since its launch with great fanfare in 2009, the Nano has swerved from one crisis to another. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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