Up Close; Ubiquitous Computing  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8754 (Oct. 2011), page 13-15.
Topik: Computer Industry; Information Technology; Consumer Electronics; Market Research; Trends

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.68 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Genevieve Bell has spent the past few months travelling to several different countries, rummaging in people's cars, and photographing and logging what she found in them. Ms Bell is neither a private investigator nor a spy. Instead she works for Intel, the world's biggest maker of semiconductors, where she runs a team that helps the company analyse how people interact with technology. An anthropologist by training, Ms Bell says her interest in cars and their contents--which were unpacked with their owners' permission--is a reflection of the fact that vehicles have become places where people use a great deal of personal gadgetry. Her photos often reveal what she calls "a wasteland of electrical detritus" inside vehicles: everything from multiple chargers for different kinds of electronic devices to music CDs and other artefacts of people's digital lives. "Cars are a perfect proxy for mobile phones," she says, "because people load lots of stuff into them to be prepared for every eventuality and then rarely chuck anything out." Intel's curiosity about how people use technology in cars is hardly surprising. Carmakers are keen to install extra computing power in their vehicles in order to impress customers with a taste for technology, and Intel hopes that this will translate into a big new market for its chips. It is not just vehicles that are becoming more connected. So are homes, public places like sports stadiums and even aircraft, where passengers are now sometimes offered in-flight Wi-Fi services for an extra charge.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali