Disintegrated Marketing  

Oleh:

Klein, Daniel

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 81 no. 3 (2003), page 18-19.
Topik: MARKETING; marketing management; marketing organization; marketing planning; marketing strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.20 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Companies typically divide up the aspects of major marketing campaigns, assuming that the efforts of a half - dozen or more specialty agencies and internal groups will reinforce one another. But a better approach is to "systems engineer" a campaign, which may require that each component be compromised to serve the needs of the whole.

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