Administering The Adult and Continuing Educational Programme in A Free Market Economy : The Use of Strategic Marketing Planning  

Oleh:

Michael, Steve O. ; Dorsey, Marlene R. ; Hamilton, Awilda

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The International Journal of Educational Management vol. 9 no. 6 (1995), page 22-31.
Topik: MARKETS; adult education; continuing education; curriculum; free market; management; marketing strategy; students; USA

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II35.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Describes a free market economy as a competitive, self - regulating market. In this environment, marketing becomes a powerful instrument for matching products and services to people's needs. The competitive nature of the market necessitates a continuous exploration of changes in people's needs and a constant adaptation of the organization and its output to these changes. The success of this adaptation enhances product or service quality and ensures institutional survival. Explains that adult and continuing education can become more effective by adopting marketing strategies, and provides important marketing strategies that may be found relevant in the administration of adult and continuing education programmes under a free market economy.

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