An Insight of Retailing  

Oleh:

Salim, Lina

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 6 no. 1 (May 2011), page 64-78.
Topik: retailing; basic principles; institutional classification; marketing concept
Fulltext: Insight of retailing.pdf (8.36MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper reviews the definition, the original term for rtail until the basic principles of the retailing process. In addition, it reveals the basic theories of the retailing. The basic principles of the retailing process are the economic production, supply, demand and utility theory, the comsumption theory, the exchange principle, and the marketing concept. The development of the institutional retail classification will be presented. Finaly, this paper will discuss the relationship between retailing and the marketing concept.

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