Merancang Program Promosi Penjualan Yang Efektif  

Oleh:

Sugiono, John

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 6 no. 1 (May 2011), page 54-63.
Topik: sales promotion; marketing mix; implementation
Fulltext: merancang program.pdf (7.54MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

One of the Marketing mix elements is marketing communication or promotion, which is an essential means for achieving products' target sales. One of the promotion mix element is sales promotion, which is the short-term incentive tools to stimulate consumers increasing their purchase. This paper willdiscuss the sales promotion program implementation for surviving in the competitive market place based on the author's experience.

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