Understanding The Interrelationships Among Risk Behaviour, Learning and Market Orientations In International business Relationships  

Oleh:

Sulhaini

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Manajemen dan Bisnis Ilmiah Berkala (Jurnal Manajemen dan Bisnis) vol. 10 no. 1 (Mar. 2011), page 95-110.
Topik: Learning Orientation; Market Orientation; Risk Behaviour

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM82.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper aims to provide understandings on the interrelationships among risk behaviour, learning orientation and market orientation and business relationship development. This paper was developed based on an qualitative study of six British fims exporting to the Indonesia market. Data was collected through a series of in-depth interviews carried out in UK and Indonesia. The finding was established through a hermeneutic process. The exploration provides an understanding that risk behaviour, learnings and market oreintations are interrelated and they explain the fluctuation of relationship elements and thus the development of relationship between the British exportersand Indonesian Importers. Learning orientation has a greater role as it also influences the development through market orientation and risk behaviour. The discussion suggests that a company with a better learning orientation will have a better market orientation, become a risk taker and a better ability to develop business relationships.

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