Coming Full Circle; The End of Mass Media  

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[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8741 (Jul. 2011), page 16.
Topik: Mass Media; News Media; Internet; Information Sharing; Social Networks; Journalism; Electronic Publishing; Cultural Change; International

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.67 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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There is a great historical irony at the heart of the current transformation of news. The industry is being reshaped by technology - but by undermining the mass media's business models, that technology is in many ways returning the industry to the more vibrant, freewheeling and discursive ways of the pre-industrial era. In the past decade the Internet has enabled the social aspect of media to reassert itself. In many ways news is going back to its pre-industrial form, but supercharged by the Internet. Camera-phones and social media such as blogs, Facebook and Twitter may seem entirely new, but they echo the ways in which people used to collect, share and exchange information in the past. The biggest shift is that journalism is no longer the exclusive preserve of journalists. Ordinary people are playing a more active role in the news system, along with a host of technology firms, news start-ups and not-for-profit groups. Social media are certainly not a fad, and their impact is only just beginning to be felt.

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