Reinventing the Newspaper; Making News Pay  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 400 no. 8741 (Jul. 2011), page 7-9.
Topik: Business Models; News Media; Advertising Revenue; Internet; Online Advertising; Business Conditions; Economic Conditions; Electronic Publishing; Social Networks

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.67 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Instead of relying on selling copies, newspapers came to depend mostly on advertising. This model worked well for a long time. But it has come unstuck in the Internet era as readers have shifted their attention to other media, quickly followed by advertisers. News providers throughout the rich world are urgently casting around for new models. They are starting to charge for content on the web and mobile devices, as well as pursuing non-traditional sources of revenue such as wine clubs or dating services. Some are being supported by philanthropy. Nobody yet knows which, if any, of these models will work, but it is clear that revenue from online advertising alone will not be enough to cover the costs of running a traditional news organisation.

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