| The increasing number of recretional places making old recreation places likes museum began to be forgotten. One of the problems that occurred was the museum located in Jakarta, Museum Bahari which has a fluctuating number of visitors and has not reached the target of the specified. Therefore, the museum needs to measure the quality of its services in order to improve customer satisfaction by using HISTOQUAL, Importance Performance Analysis (IPA), and Potential Gain in Costumer Value (PGCV) methods. HISTOQUAL is divided into 5 dimensions of quality. They are responsiveness, tangibles, communication, consumables, and emphaty. The purposive sampling used in this research 150 respondents with 25 attributes. The result of IPA method is 6 attributes in quadrat I, 12 attributes in quadran II, 4 atributes in quadrant III, and 3 attributes in quadrant IV. The results of IPA and PGCV integration methods resulted in 10 sequences of attributes that should be proposed for improvement. The research data indicate following results : 1) Museum open and close at the appropriate time, 2) museum security is assured, 3) Staff are given enough knowledge so as to answer the statement of visitors, 4) Staff café serves efficiently, 5) Cleanliness of the museum (outside and inside), 6) Detailed museum information, 7) Staff always provide time for visitors, 8) Large parking area, 9) Directions to tour the museum are clear and helpful, 10) Location of museum can be easily accessed. |