Nokia's Emerging Hope  

Oleh:

Tan, Jessica

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Forbes Asia vol. 5 no. 17 (Nov. 2009), page 36-38.
Topik: Mobile Services; Nokia; India; Telecommunication Business; Handset Provider

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF5.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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New mobile services give the company an edge over low-cost phonemakers. Two years ago it put Jawahar Kanjilal in charge of finding more of them. Kanjilal didn't get any more instructions other than to target small towns and suburbs and create services. His boss said: "'Beyond this I can't tell you anything because it's your role to go figure that out now.' I started sweating because I didn't know what to do," Kanjilal says with a drawn-out laugh. "It was too wide a mandate. At that point there was only me. I was employee number one. I had to build a team and create a new service." His mandate came with a promotion to run Nokia's new emerging-market services division. And it came as the winds of change were sweeping through Nokia, which boasts annual revenue of $75 billion and employs 126,000 in more than 150 countries. Since mid-2007 Nokia has been evolving into a company that not only makes handsets but also offers mobile services. Users can buy music through Nokia's online music store, for example. And a wide range of Nokia's low-cost handsets now can send e-mail even in remote areas that have unreliable Internet access.

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