Detail Analisis pengaruh kualitas produk, citra merek, dan harga terhadap minat dan keputusan pembelian produk Smartphone Xiaomi Bibliografi Author: OLIVIA, STEPHANIE ; Prasetya, Wibawa (Advisor) Topik: Structural Equation Modeling; Logistic Regression; Smartphone; Buying Interests; Purchase Decision Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Theses - Undergraduate Thesis Fulltext: 46-STEPHANIE OLIVIA-2014043035.pdf (2.37MB; 49 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Along with the development of technology and information, internet users in Indonesia continues to grow. The use of internet using smartphones is the most compared to others and the purchase of Xiaomi brand smartphones experienced the most significant market growth of other smartphone brands. This study aims to analyze the effect of product quality, price and brand image on the interest and purchasing decisions of Xiaomi smartphones and develop models using Structural Equation Modeling (SEM) method with AMOS software and Logistic Regression. This research is a research conducted by distributing questionnaires that have been tested the validity and reliability to 200 respondents with non probability sampling method and purposive sampling technique. Based on the results of SEM analysis using AMOS software, it is known that product quality and price influence buying interest. While the brand image does not give effect to the interest of purchase. While the results of Logistic Regression note that interest in purchasing berpenaruh against purchase decisions. Suggestion from this research is Xiaomi company should improve brand image with company always uphold the existing brand and keep the quality and quantity of the product it produced, maintain product quality and improve product features, and adjust price with feature and quality its products. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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