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BukuAnalisis kepuasan pelanggan dengan Dimensi SERVQUAL dan Metode Importance Performance Analysis (studi kasus: Warung Normal, Jakarta Pusat)
Bibliografi
Author: KINESA, EDWIN THEODORUS ; Bachtiar, Marsellinus (Advisor)
Topik: Restaurant; SERVQUAL; Importance Performance Analysis; service quality; customer satisfaction
Bahasa: (ID )    
Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018    
Jenis: Theses - Undergraduate Thesis
Fulltext: 45-EDWIN T-2013043077.pdf (3.06MB; 23 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil:
    • Non-tandon: tidak ada
    • Tandon: 1
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Abstract
We can meet and see many “Indomie” stall or “nowadays stall” in this time especially in Jakarta City. Doing business in this way that sell some kind of foods like indomie, chicken rice, taichan satay, toast, etc is the best way to do in this era. Because of many people doing business like this, the competition in this business are very tight so its needs a good service to serve the customers. Warung Normal is the one of many “nowadays stall” in Jakarta City. Established in October 2016, the number of visitors is fluctuated and seasonal. This reason can be an indication of something wrong in Warung Normal. It turns out that customers or visitors are not satisfied with the service. This research using SERVQUAL dimension to identify service’s gap score and IPA method to know the prioritize thing to fix. The research shows that all attributes gap score is negative with the biggest negative score is in tangibles dimension. If the gap score is negative, that mean customers are not satisfied with the service. IPA method show that the prioritize Warung normal for fixing are the cleanliness of the room, the facility like power outlet, washstand, toilet, gameboards and the dining equipment.
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