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Strong Signal
Oleh:
Karmali, Naazneen
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Forbes Asia vol. 5 no. 18 (Nov. 2009)
,
page 36-38, 47.
Topik:
Broadcasting
;
Television Network
;
India
;
Media Industry
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF5.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Kalanithi Maran has built Sun TV into one of Asia's hottest media outfits. These are tumultuous times fro media moguls in most parts of the world. In the terrible ad market large chunks of their revenues (and fortunes) have vaporized. One bright spot off the beaten track is found in Chennai, where Kalanithi Maran is India's undisputed leader of regional broadcasting. He has delivered soap operas, game shows and movies to viewers south of the Vindhyas, a mountain range in central India, that other big broadcasters had overlooked initially. While they mostly camped out in business centers like Mumbai and New Delhi, beaming Hindi and English fare to a national audience, Maran early on saw a market to be reached in other languages, foremostin his native Tamil.
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