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Take the Brand For a Ride
Oleh:
Greenburg, Zack O'Malley
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Forbes Asia vol. 5 no. 3 (Mar. 2009)
,
page 48.
Topik:
Advertising
;
Major Brands
;
Cabs
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF5.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Can't afford a spot on television? Show Media will get you some rolling real estate. The yellow cabs get Hallier, chief executive of Show Media, all fired up because his outdoor ad company sells backlit ad displays on top of 3,000 New York cabs--25% of all those on the street. It also puts ads on cabs in Las Vegas and Los Angeles. Because the displays are two-sided, Hallier's company can place up to 15,000 ads a month on them. Show Media's clients include AT&T, NBC and Nike.
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