How Presidents Persuade  

Oleh:

Gergen, David ; Morse, Gardiner

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 81 no. 1 (2003), page 20-21.
Topik: president; communication; communication strategy; interviews; personal strategy & style

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.20 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

David Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e - mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.

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