Detail Analisis Pengaruh Cosmopolitanism Dan Familiarity Terhadap Purchase Intention Produk Merek Ikea Dengan Consumer Ethnocentrism Dan Country Of Origin Image Sebagai Mediator Bibliografi Author: LARASATI, RETNO ; Salim, Lina (Advisor) Topik: Consumer Ethnocentrism; Cosmopolitanism; Country of Origin Image; Familiarity; IKEA Indonesia; Purchase Intention Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016     Jenis: Theses - Master Thesis Fulltext: Retno Larasati’s Master Theses.pdf (1.9MB; 37 download) Abstract This study aimed to examine the effect of cosmopolitanism and familiarity of the IKEA’s product purchase intention with consumer ethnocentrism and country of origin image as a mediator. Respondents are the members of Abang None Jakarta Association (IANTA) which were enrolled from 2010 to 2015. Proposed research model met the criteria and turned out to fit. Structural equation modeling of data from 277 respondent was used to test 5 hypotheses and 4 hypotheses were accepted. Results from the study showed that cosmopolitanism and familiarity have a significant direct effect on IKEA’s product purchase intention. Consumer ethnocentrism and COO image could mediate the relationship between cosmopolitanism on purchase intention indirectly. However, COO image could not act as a mediator in the relationship between familiarity on IKEA’s products purchase intention. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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