Detail Mad Men are Watching You; Innovation in Online Advertising   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 399 no. 8732 (May 2011), page 59-60. Topik: Media Planning & Buying; Real Time; Bids; Online Advertising Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Real-time bidding, a cleverer and nosier way of selling advertising that is beginning to shake up the online media business. Real-time bidding helps solve these problems by allowing marketers to buy known audiences. Click to open a web page and an automated auction begins. Firms bid to serve an advertisement, taking into account where it will appear and what they know about the presumed viewer from digital traces he has inadvertently left around the web. The winner serves the advertisement, often customising it. The whole process generally takes some 150 milliseconds, or less than half the blink of an eye. Many online ads--particularly the expensive ones that appear on home pages--are bought and sold much like old-media advertisements. Real-time bidding makes it easy to aim ads at susceptible eyeballs. But the growth of real-time bidding may prove highly disruptive. An auction system allows everyone to discover the real value of online ads. Regulators may yet stymie the growth of real-time bidding. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved