Network Marketing as A Blue Ocean Strategy  

Oleh:

Go, Josiah

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Loyola Schools Review: Management vol. 8 (2009), page 39-48.
Topik: Marketing Channels; Network Marketing; Blue Ocean Strategy; Retailing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: LL25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

In traditional marketing channels, big retailers charge manufacturers a long list of store fees, in the process capturing a larger share of the gross margin. The alternative to this uneven situation is the non-traditional channel of network marketing, where a multitude of motiated networkers perform the product retail function to final users. The author links the practice of network marketing with the business theory of Blue Ocean Strategy, given that network marketing redefines the selling process and buyers group, in effect expanding tha market innovatively-a fundamental feature of Blue Ocean. An operating networking company is presented as example.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali