Best Practices Opportunities in Online Advertising  

Oleh:

Tan, Rosalind

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Loyola Schools Review: Management vol. 8 (2009), page 1-12.
Topik: Internet; Online Advertising; Feedback Metrics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: LL25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The growing pervasiveness of Internet in people's lives has resulted in a gradual but noticeable shift to online advertising (vis-a-vis traditional media) in many corporate budgets. Online ads allow companies to reach target audiences with great precsion, with the system also providing quick-feedback metrics on consumer reponse and behavior. The interactive nature of the ads makes for a higher likehood of engagement and retention. he author provides six actual cases in the Yahoo! experience as illistration.

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