Who Benefits From Price Promotions ?  

Oleh:

Srinivasan, Shuba ; Pauwels, Koen ; Hanssens, Dominique ; Dekimpe, Marnik

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 9 (2002), page 22-23.
Topik: Benefits; discounts; marketing strategy; pricing; pricing policies; pricing strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

A temporary discount can generate a lot of customer excitement, but the revenue effects can be short lived. Price promotions commonly increase manufacturer revenue and depress retailer revenue in the short term but have no persistent effect. Promotions are tactical, not strategic, and they need to be managed that way.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali